Project while working at Lab Wonderfull product design cosultancy. 2016-2017.
of extensive generative research with 30+ semi-structured interviews conducted by me from the total of 100 done in the project.
usability evaluation sessions conducted by me in various settings - lab, cafe intercepts, and in the context of user’s everyday activities.
is the total length of the project, from the first interaction with the client to the delivery of the design guide, design system, and the new designs of two major products. Given the scale of the project and the success we achieved, this is very fast. And UX research was a key component of this success.
One of the main goals of the project, and of the UX research as the consequence, was to set the focus on user-centered design to build products that answer actual user scenarios and user needs. The UX research became the foundation of the new user-centered design strategy. This included the formulation of new design principles for all digital products of Tele2 Russia and the composition of a new design guide and design system to be used for all digital products in the company.
After the generative (exploratory) UX research was completed and the design principles and design guide were established, a full redesign of Tele2 Russia’s website and mobile applications commenced. UX research team supported those projects by providing usability evaluations of new solutions, co-creation activities with respondents, and benchmark tests.